meet your driver

Noah Joy Zeeuw didn’t plan to become a YouTuber he actually wanted to be an actor or TV host when he was a kid.
But sometimes, the road takes an unexpected turn.
In 2013, what started as a creative experiment turned into something much bigger: Ponkers and FilmFabriek, two YouTube channels that would reach millions and open doors to the world of film and storytelling.

With De FilmFabriek, Noah collaborated with major studios like Universal Pictures, Warner Bros., Paramount, and 20th Century Fox and even had a weekly movie segment on SLAM!.
Somewhere along the way, his passion for storytelling became his full-time path.

When the company behind these channels was acquired by Medialane in 2016, Noah stepped into the world of television, expanding his storytelling from digital to broadcast.
He worked with TV icons like Ivo Niehe, Paul de Leeuw, and Humberto Tan, creating content that connected entertainment with emotion.
He also collaborated with broadcasters like NPO, SBS6, and FOX, and hosted international events such as the Emmys and the Golden Globes.
(If you ever meet him, ask how he and his team managed to sell out seven Pathé cinemas in just fifteen minutes for the Game of Thrones Season 7 finale.)

By 2019, Noah felt it was time to go independent.
He began collaborating with Pathé and soon after joined the creative powerhouse TBWA\NEBOKO, working with brands like McDonald’s, Albert Heijn, Nederlandse Loterij, Adidas, T-Mobile / Odido, and ING Nederland.
In his final year as employee, he helped create Maccie, a Cannes Silver Lion–winning campaign for McDonald’s and YouTube collective Bankzitters, which also earned a Webby nomination and the award for Best Influencer Campaign.
That same year, ING took second place in the same category, a campaign Noah helped shape through content strategy and influencer partnerships.

In 2025, his self-created show Penalty Moneys teamed up with ESPN and VriendenLoterij, while his documentary series Nu of Nooit was named one of the top 20 online series of the year by Televizier.

Now, with JoyRoad, Noah brings together his love for sport, entertainment, and adventure with more than a decade of experience in content creation and strategy.
Working with him means tapping into his creativity, network, storytelling energy and sometimes even his own platforms, where he’s created hit social formats like Penalty Moneys, Nu of Nooit, 24 Hours Surviving Without Money, 3 Penalties With…, and Spelerspaspoorten.

For 2026 Noah decided it was time for a new chapter, to turn his creative journey into a movement.
That’s when he hit the road.